Top 10 Retail Goods & Services Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleInternet Population’s Average Age Quickly Increasing in UK
“Silver surfers” are claiming a bigger share of the online population at the expense of people under 25, according to (pdf) a Nielsen Online analysis of the age make-up of the UK internet population as...
View ArticleHoliday Online Retail Spending Up 19% YOY
Nearly $28 billion has been spent online during the season-to-date – a 19% gain versus the corresponding days last year, according to a comScore update of holiday season e-commerce spending for the...
View ArticleAwareness of Environmental and Global Issues Affected Holiday Spending
The planet’s wellbeing and global manufacturing issues increasingly figured into consumers’ spending decisions during the holiday season, according to the 2007 Annual National Shopping Behavior Survey...
View ArticleDVR Use Not Having Huge Impact on Ratings
Despite the hubbub about DVR use, there’s hope for advertisers and time-sensitive ads, because viewers aren’t delaying the viewing of recorded programs, according to (pdf) a recent analysis of Nielsen...
View ArticleTop 10 Automotive Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleOnline Advertised Job Vacancy Annual Growth Continues to Slow
Online advertised vacancies in December were down 13% month-to-month due to seasonality, The Conference Board reported, while the year-on-year growth rate, at 6%, was the smallest annual increase since...
View ArticleWorld’s Most Engaged and Influential Mostly Unhappy with Large Corporations
Most of the world’s most-engaged citizens say large companies have too much influence on government decisions and want aggressive action against the activities and influence of national and...
View ArticleOut-of-Home Video Ad Spend to Reach $2.25B in 2011
As digital, video and wireless technologies redefine the outdoor advertising sector over the next few years, outdoor will rank second only to internet advertising in ad spending growth, writes...
View Article2008 B2B Marketing Forecast: Rise in Budgets, Online Spending (Updated)
Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and...
View Article‘Online at Work’ Audience a Prime Target for Advertisers
The internet allows advertisers to reach office workers, who spend significant chunks of their time online while at work, often engaging in personal tasks not related to their jobs, including shopping,...
View ArticleTen Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out...
View ArticleTV Watchers More Engaged If Viewing Online, Engagement = Ad Receptivity
Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services, reports MediaPost. Moreover,...
View ArticleGoogle Sets New High with 66% of US Searches in December
Google accounted for 65.98% of all US searches in the four weeks ended Dec. 29, 2007 – its highest share ever and 7% more than in the year-earlier period, according to data from Hitwise. In 2007,...
View ArticleTNS: 4.2% Growth in US Ad Spending in 2008, Internet to Pass Radio
Total US measured advertising spending is projected to increase 4.2% in 2008 – with a gain of 3.6% in the first half of the year, followed by a 4.7% increase in the second half – according to the...
View ArticleBaby Boomers: Not So Unhealthy, After All
Contradicting some major studies that say Boomers are unhealthier than the generations before them, a new study by ThirdAge Inc. and JWT BOOM finds that 87% of Baby Boomers and aging mid-lifers...
View ArticleSignificant Interest in Ad-Supported TV Show Downloads among Young Adults
Online video services’ future growth may be predicated more on downloading than on streaming models – and more on free ad-based content than on paid content – as younger consumers spend more of their...
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